Communications Corner: FCPL on Social Media

Submitted by Leslie Marinelli

Just a few quick notes about our social media:

1.) In case you missed it, FCPL is on Twitter @forsythpl. If you're on Twitter too, please follow us and engage with our content (like, retweet, comment). Every interaction we receive on Twitter boosts our reach, which ultimately helps us drive traffic to our libraries and programs. Our number of Twitter followers has increased by 918% over the past 6 months (from 11 to 112), but we have a long way to go.

2.) We recently changed our Instagram username to @forsythpl from @forsythpubliclibrary in order to have the same username on all three of our social media platforms. This is really important for branding, consistency, and ease of engagement between platforms.

3.) If you make any promotional materials (posters, flyers, bookmarks, slides, handouts, etc.), please use @forsythpl as our social media username and the icons for Facebook, Instagram, AND Twitter. The bottom of the following social media post is a good example: 

For your convenience, there are several sets of graphics with these icons in the shared Google drive inside the Promotional\FCPL Logos and Graphics\Social Media Icons folder. 

The more we consistently use all three of these social media icons with our newly standardized @forsythpl username (which also matches our website URL), the more likely our patrons will be to connect with us online. A more robust online community will help us reach and therefore help more Forsyth County residents. 

There is also a Google slide with this information for rotating branch slideshows and program slideshows. It can be accessed in the Slideshows shared Google drive, in the All FCPL Locations folder.